From the streets of Los Angeles to the heart of South Africa
GLOBAL STYLE.
LOCAL FIT
Our story has always been stitched in denim.
In 1981, GUESS began in Los Angeles with one bold idea — a pair of stonewashed, slim-fit jeans that redefined denim. From Claudia Schiffer to Jennifer Lopez, some of the world’s most iconic faces brought our denim to life in unforgettable campaigns, shaping GUESS into a symbol of global style.
Over four decades later, that journey finds new roots in South Africa. The Signature Curve denim, designed and made locally, is crafted to celebrate and flatter the unique beauty of South African women. From the streets of LA to the heart of Mzansi, our story remains stitched in denim.
